AI Merdeka is an initiative by Lintasarta aimed at accelerating the growth of artificial intelligence in Indonesia. Built to empower local talent, businesses, and institutions, the platform serves as a gateway for learning, collaboration, and innovation within the national AI ecosystem. Littlebit helped shape a brand presence that reflects this vision, positioning AI Merdeka as a movement toward a more technologically independent Indonesia.
As a new initiative under Lintasarta, AI Merdeka needed a distinct identity while still aligning with the credibility of its parent brand. The challenge was to communicate AI as something empowering and accessible rather than complex or distant. The brand also needed to resonate with a wide audience including developers, innovators, enterprises, and future technology leaders.
We developed a modern visual identity that reflects intelligence, progress, and national ambition. The design language blends technology driven aesthetics with bold, forward looking visuals to symbolize Indonesia’s journey into the AI era. The result is a clear and dynamic brand system that positions AI Merdeka as a catalyst for the growth of AI innovation across the country.
